What is Google AdWords Certification?

Google AdWords is a marketing tool designed to advertise products and services through the Google Search Engine. It is a dedicated service developed by Google and their respective partners under one display of networks. Now, anyone can use Google AdWords to promote their business. However, one must possess sound knowledge in creating promotional campaigns and ad promotions.

Therefore, Google is offering a certificate to all the self-proclaimed digital marketers who successfully pass the test. This certification builds a trust factor among business owners and digital marketers. So, one can understand how this certification can significantly boost your professional career.

What kind of tests will the digital marketers have to pass?

Any digital marketer or a digital marketing company can apply for Google AdWords Certification. However, interested candidates must pass the Fundamental Exam of Google AdWords that covers all the basics of the respective marketing tool including campaign setup and managing. Additionally, every candidate must relinquish at least one of the following specialized exams:

• Search Advertising: Search Advertising is the study of implementing the proper use of keywords that we input in Search engines. The questions for this exam will be keyword optimization process and its management.

• Display Advertising: The study of Display Advertising comprises of the relevant use of images, texts, videos and audios in social media networking sites, websites or blogs. Questions will be there in proper management of these multimedia files.

• Shopping Advertising: Shopping Advertising deals with the proper management of the Merchant Centre accounts and managing shopping campaigns. The questions from this section will be mostly related to managing shopping ads and Merchant Centre accounts.

• Mobile Advertising: Mobile Advertising is the study of promoting any business deal using mobile phone media using apps like WhatsApp, Facebook Messenger, Telegram or Instagram. Questions will be about managing the ad campaigns.

• Video Advertising: The visual representation of any promotional activity is called Video Advertising. The videos can be short and quick, can be descriptive or can be an infographic. Questions will include video campaigns management.

Please note that the candidates have to score a minimum of 80% to be eligible for the certification within the allocated time. Google AdWords Certification exams are free to apply. So, one can try as many times as they want.

What benefits will you get with this certificate?

• The trust factor that Google is assuring your credibility makes a significant impact on your profile. You can display yourself as a Certified AdWords professional add notable weight on your resume.
• If you are a freelancer, you can showcase your Certificate to online platforms to acquired more customers and increase your income. Some knowledgeable customers look for those professionals who are certified and thus makes you a potential.
• If you are a business owner or an entrepreneur, this certification can help you to do all the promotional activities associated with Google AdWords by yourself. It saves money and time as well.
• The Google AdWords Certification eventually creates Social Proof that confirms your capabilities. Social Proof includes showcasing positive reviews, displaying brand logos of reputed companies and the appreciation they showed for your services.
• A certified Google AdWords expert is also a Google Partner. Becoming a partner of Google means they will enlist your name or your business name to various Google verified websites. It will be a massive boost for your professional career.

Does it require any Specialized training to get this certification?

We all need preparation for doing good in any examination. This Google AdWords Certification exam is not an exception either. Google will not put their reputation on the line if they know the individual or agency who crack their questions are not worthy. The exams will have tricky questions which are practical to the actual scenarios. So, one must have the knowledge to deal with this situation to answer correctly. While digital marketing training along with SEO training will help the candidates to solve the questions of the Fundamental exam, the Google AdWords Certification training will aid you in the chosen subject.

DigiBask is a Digital Marketing training institute specialized in SEO training and Google AdWords Certification training Which is Located in Kanpur, we have online/offline classroom training institute offers interactive courses to all digital marketing wannabees and help them certified by Google. and If you only thought about there services, we also provide all type of Advertisement services which reduce your affect for being certified only run your advertisement, So Contact us for consultation OR for services of advertisement.