Finding ways to increase the number of leads that come from your website is one of your major challenges if your company is like many others. One of the best methods to expand your current clientele and attract a large number of new clients is through effective lead creation and a grasp of how to track website leads.

By supplying your sales staff with warm leads, a smart lead generation website can also assist them in closing more deals. One of these ten factors may be to blame if you're having trouble driving traffic to your website.

You may boost website traffic and customer conversion rates tremendously by streamlining your digital lead generation techniques, enhancing your lead generation marketing efforts, and properly optimising your online presence.

Read on to find the 10 major checkpoints if you are wondering, “How to get more sales on my website?”

1. Your website is unresponsive or outdated

Websites that are out of date or unresponsive have a negative influence on your company's SEO and, in certain situations, could render your online presence obsolete. B2B businesses frequently neglect their online presence, which is detrimental to generating B2B leads.

Whoever your end user is, they still demand a seamless user experience. Make sure your website is simple to use and can be quickly viewed on a mobile device. You should also use contact forms wisely to gather leads from website visitors.

2. Your website doesn't offer anything of value

A value proposition is one of the essential components of effective lead generation marketing since it explains to your clients what they can expect from their investment in your business. 

On your website, avoid solely self-promotion. Make it a point to speak to your consumers and explain the advantages of investing.

Testimonials are also a good touch because they come from other parties who vouch for you. Put them front and centre on your homepage.

3. You don't have a presence on social media

Don't underestimate social media lead generation if you want to remain competitive. All businesses, especially B2B ones, need to use social media. Make sure the social media platform you're utilising is appropriate for your target audience and that you're interacting with them through a range of postings.

Social media also broadens your online presence, which improves your search engine rankings. Because more people view and interact with your website and social media pages, having a larger digital footprint enables you to increase the quality of your SEO lead generation.

4. Your website is not part of a strategic plan

Your overall lead generation strategy and strategic plan both need to include your website. It is your online marketplace, the first thing that the majority of potential buyers see and a crucial element of your company. It's time to get to work if you haven't updated your website in a while.

If you take the necessary steps to guarantee that it is created to obtain leads, your website can serve as the focal point for clever lead-generation techniques. Consider the direction you want your company to take, and then optimise your website to support that direction. The effort you put in today will ultimately pay off greatly.

5. Your website isn't receiving enough hits

Many of you must have been wondering, “Why is my eCommerce site not selling?” 

Sometimes the problem is as simple as your website not receiving enough traffic. There are several potential causes for this, including issues with your SEO approach, a poor social media plan, or the possibility that Google would punish you if your website is not responsive.

There are numerous strategies to attract people to visit your website and generate new leads. You'll make genuine improvements if you start putting them into practice right away.

6. You don't have a target audience

Knowing your audience is one of the guiding principles of any successful business plan. Having a target audience allows you to focus on your message and produce material that is sharp, specialised, and appealing to them.

You must first determine your target market before redesigning your website to address them individually. With the aid of Ecommerce Website Development Services in India, you can quickly identify the target audience for your marketing efforts and modify your web presence accordingly. You can also get help with our BRAND STRATEGY program which can help you in all manner to improve website traffic and generate sales. 

7. You aren't creating fresh content

Content is undoubtedly important. You will only lose visitors if you don't provide solid, relevant content that your audience wants to read. When producing new material for your target audience, consider what will appeal to them. For further visibility, you can advertise your material on your social media channels. 

for example our company work with other company's for marketing, development and optimization of sites and software that's why we also post Blog which is related to our work. 

8. You lack engaging content

It's one thing to have content. Even better is having interesting material that keeps your readers interested. It's critical to comprehend the buyer's journey of your target audience in order to develop content that is interesting and places them at the centre of the story. 

Concentrate on the advantages rather than just what you can offer. Including content in your inbound marketing offerings is a great method to create lead magnets and expand your company.

9. Your website is missing a call to action

Giving users instructions is one of the finest methods to get them to interact with your website. Simply put, your website won't yield the desired outcomes if it lacks any instructions or calls to action. Including links and forms on your website can help direct visitors to take action.

10. You don't have landing pages on your website

Landing pages are excellent tools for enhancing your online presence and boosting SEO performance. In fact, businesses with more than 30 landing pages receive seven times more leads than those with just one.

Landing pages are a fantastic tool for expanding into new markets or regions. So include them heavily in your strategic plan and try to include as many as you can.

Final Thoughts

It may be your website, but it exists to serve your consumers. No matter what precise actions you take, always consider how they will affect the customer. It's all too simple to get caught up in designing a website that you think looks amazing but is actually a headache to use and navigate.

Consider your customer's perspective and inquire, "Is this making my life easier?" The best method to maximize the effectiveness of your website and boost revenue for your company is to do just that.